Creativity, Business Skills and Strategic Thinking Developed in Advertising Programs
“Centennial College’s three-year Advertising program is a journey, to say the least,” says graduate Andrew Learner of one of Ontario’s respected advertising programs. “It gives students an unparalleled opportunity to grow and learn — from bright young students into capable young professionals. Centennial is a school that isn’t rooted in the past. It teaches the concepts of traditional and cutting edge advertising, applied practically to what’s relevant today. As I continue to grow in my field today, I use the fundamental knowledge I learned from Centennial to approach and complete everything I do!”
If you want to have an experience similar to Andrew’s while preparing yourself with the critical skills you need to succeed in the advertising field, you may want to consider applying to Centennial College’s advertising program. Now is a great time to do so as the Bureau of Labour Statistics estimates employment will increase by 13 per cent through 2018. As an applicant, you are expected to present at minimum an Ontario Secondary School Diploma or equivalent or be 19 years or older. Another academic requirement is the possession of compulsory English 12C or U credits or skills assessment or equivalent. Lastly, attending a program admission session is highly recommended.
Once you are accepted, you will discover an Advertising program led by a team of seasoned advertising instructors who possess vast experience in the industry. Starting out using a generalized curriculum that covers all areas of the field, these professionals will help you develop your instincts and strategic abilities while learning to meet deadlines in a professional and creative environment. In the three years, you’ll learn the entire advertising process, including: research, developing strategies, campaign planning, copywriting, production, media planning and buying. Also, firm deadlines, multi-tasking, working under pressure and delivering professional presentations are all real-life scenarios taught through the advertising program at Centennial. Specific courses within the advertising program include: Interactive Communications, Broadcast Buying and Measurement, Copywriting, Administration and Finance, Advertising Campaign Management, Advertising Issues, Professional Practice, Strategic Planning, Digital and Social Media and more. In your fifth semester, you’ll enter a specialized stream that provides advanced learning in copywriting, media planning and buying or account service.
To round out on-campus training, the Advertising program also offers an industry field placement in the last semester that will see you applying your knowledge in an advertising firm. This is also an opportunity to network.
Companies that have hired advertising programs graduates include: Agency 58 ninety, Boom Marketing, Grey Canada, MacLaren McCann, Saatchi and Saatchi, Starcom and more. Graduates pursue careers in account management, media buying and planning, marketing, copywriting, production, direct marketing, promotions and event marketing.
According to the Bureau of Labour Statistics, in 2008, over 80 per cent of advertising, marketing, promotions, public relations, and sales managers worked 40 hours or more a week.